When talking about web design trends, it's easy to remember that they are inherently temporary. It is true that such trends come and go in the world of web design. A web design trend – like the button for hit counters – could cause a sensation and one day be everywhere and be thrown in the trash a short time later.
It is not surprising that no one is using the hit counter button anymore. Not only has it proven ineffective at closely tracking the number of your visitors, but it has become a shame for websites to display a pathetic number of visitors.
On the other hand, while the hit counter button has long since faded, many web design trends are still prevalent years after they first took off. As it stands, these trends are going to last forever, and any web designer worth their money would do well to incorporate these timeless trends into their work.
Take a look at some of the newly redesigned websites now and you will find that many of them use a lot of empty or white space.
As a relatively new trend in web design, using more spaces gives other elements of website design more breathing space, and people seem to like it. After all, they don't have to see everything about the business on one page. Lots of spaces should also give them room to breathe as they would be more interested in exploring the website in the future than getting it all at once.
Simplicity and intuitiveness
However, it's normal for web designers to do their best to create elaborate and incredibly great work. However, simplicity will convince people better and better. For one, a simple design makes exploring a website easier. Second, a website looks better with a simple design because there are fewer annoying design elements and business information.
Beautiful web design is good, but it is more important to improve your site navigation through simpler web design. After all, the main goal is to get people to spend some time on your website and eventually turn into leads and then conversions.
You also need to take into account that the people visiting your website will have different skill levels and levels of comfort when it comes to exploring it. If you include bells and whistles in your design that only internet savvy users can easily understand, you run the risk of alienating visitors who have no idea what these fancy buttons and icons mean. You have to be more intuitive in designing your website so that everyone can use it comfortably. All key areas of the website should be clearly labeled, processes should be streamlined, and the user interface should be well organized.
Text that is easy on the eyes
It's understandable that web designers like to play with fonts, especially when a lot of new font designs are created every year. Still, nothing should beat legibility when it comes to the use of fonts. A web designer can use the coolest, trendiest fonts and the page will look impressive. However, what impresses people more is the idea that they can actually read the written content of your page with ease.
To ensure the legibility of your content, the fonts you use should be of a type and size that are easy on the eyes. It's also important that the font is legible on both desktop and phone. You can also improve readability by using bulleted or numbered lists to break up your content.
Readable text is good, but fantastic images – eye-catching photos, to be precise – are even better at grabbing the attention of visitors. As the cliché goes, a picture is worth a thousand words, and it is more likely that people will spend more time exploring the site and taking the beautiful pictures. The pictures could be of the products and services offered on the website and visitors will still appreciate them because of the exquisite photography. Web design trends come and go, but large, high quality photos persist.
Compared to the other trends mentioned above, Responsive Web Design is practically a newborn. However, in the way things are going, responsiveness is the only web design trend that will last forever and beyond, or as long as mobile devices exist. Smartphones and tablets are unlikely to go anywhere anytime soon.
In addition, there are now more mobile users than desktop users and the gap is growing with each passing day. Given the surge in mobile users, it's safe to say that responsive design will only get bigger and more important in the foreseeable future.
This future already began with the introduction of the Mobile First Index by Google this year. With Google basing its rankings and search lists on the mobile versions of websites, responsive websites are now in a better position to rank better. Pretty soon, all webmasters will be choosing responsive web design, and it will be a web design trend that has the potential to be the longest-running of them all as long as Google keeps the mobile-first index in place.
Everyone loves a website that loads quickly, especially your visitors. Your website's loading speed has a huge impact on UX. Because of this, you need to make sure that your website is up to date literarily in terms of speed. The speed of the website is one of the main factors behind a high ranking in Google search results as Google prefers to present its users with a fast loading website. Hence, constantly improving your website speed is not just a trend, it is a mandatory task.
If you look at the history of web design, you will find that so many web design trends have already been forgotten. Some of those that showed up this year may also have disappeared by next year. However, the ones listed above have the potential to be of use to generations of future web designers. These web design trends worked well when they were first introduced and will continue to work well long after the deaths of the people who started them.